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Digital marketing is the promotion of products or services through different digital channels. Digital marketing is also referred to as online marketing, internet marketing or web marketing.
Digital marketing includes social media marketing, search engine optimization (SEO), content marketing, affiliate marketing, e-mail marketing and pay per click.
Why is digital marketing important?
People spend twice as much time online as they used to a decade back. The entire shopping and buying process has been changed. Most of the consumer's journey starts by researching online about the products or services they are interested in. Hence, the traditional marketing is of not so great use.
Marketing is all about connecting and reaching your customer in the right place and at the right time. Today, that means that you need to meet them where they are mostly spending time: on the internet.
1. Digital Marketing Costs Less
Traditional marketing, like print and television, are costly because of the difficulty of tracking ROI. It is difficult to track the ROI in print media because the target audience is very broad. Whereas, in digital marketing it is easier to target a specific audience and hence ROI can be measured easily. Digital marketing uses analytics to quickly determine which campaigns are working well and which are not and make changes to your campaigns. So, most digital marketing techniques tend to be less costly than traditional marketing.
2. Small Businesses are More Competitive
Digital marketing benefits all business sizes. A targeted audience can be reached through digital marketing. It gives opportunities for small business to compete, increase brand awareness and brand loyalty, and eventually, increasing online sales. Whereas, in traditional marketing there is a lot of competition for small business, like they have to struggle for an ad-space among big companies in print media.
3. Digital Delivers Personalized Attention
Customers and buyers expect personalized attention and shopping experience. Digital marketing does not follow the "one size fits all" approach. Using results from customer behavior tracking creates the personalized customer experience. A better customer experience means increased trustworthiness and loyalty.
4. Automation
Simple routine tasks, like reporting can be automated when its done digitally
5. Email Marketing
Email marketing helps to connect with the audience to promote the brand and increase sales. A lot of things can be done through emails, like sell products, share some news, or story. When automated, trigger emails can even be sent automatically based on customer activity, further personalizing interactions.

6. Social Media
Social media marketing is sharing and posting text, images, videos, and other content that drives audience engagement. A lot of traffic and attention can be gained through social media. Many users do search queries through social media platforms. Social media also helps to build links that in turn helps SEO.

7. SEO
Search engine optimization is very important for a webpage to perform well in the search results. SEO has the best ROI of any digital marketing channel.

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